Most Realtors these days are using Twitter, but is it working for them? If used right it can provide you a whole new way to interact with your clientele. However, it can not compare to mobile marketing. If you don’t know what that is yet, you will as your competitors will be using it before long if they are not already. Many Realtors have already realized the power of mobile marketing. Have you? Your conversion rates with mobile marketing will surpass anything that Twitter can do. Mobile marketing is the most effective way to advertise yourself as a brand and promote your listings today.
You already probably know that Twitter is a social network site and along with Facebook it is being used by people of all ages. It has its advantages and because of that businesses have been using it for some time now. It is free and free is good- right? Twitter allows for you to check up on your clients and your competition to understand what they want in order to stay ahead of the curve. It also allows you to announce sales, advice and any other tidbits. If you are using it the correct way it probably could be viral and it is also well known based on its popularity in the last few years.
With Twitter, results of time investment is difficult to measure. There are many questions that you might have even if you are using Twitter. A good Realtor or Broker realizes time is money so one question would have to be the time you have to spend for your ROI. Another would be how do you track the response rate even if it is monetarily free? Is it followers or the number of tweets sent? What do you do to gain the most followers? How many and what type of people should you follow? How do you cut through all the ceaseless chatter and noise like tweets on Twitter to get your message across? How do you know if followers actually read your tweets?
Twitter can be seen as most useful when you integrate it into an overall marketing strategy and not as a stand alone to an end all be all. Text message marketing that uses SMS based messages picks up where the Twitter shortfalls begin. As a Realtor you probably spend some money on advertising but is that building one on one relationships with your customers? With messages being sent instantly to your clients’ mobile phones, the chances for them to interact with you is much greater.
Here are just a few benefits of mobile text message marketing that will exceed anything Twitter can do.
1) Mobile marketing allows you to build your lists and know immediately who has driven by the home you have listed and requested information on that home. There is nothing more powerful than a potential buyer sitting outside your listing and being able to text to get information about that particular listing. It will provide a link to your virtual tour and the pictures and information about the listing, but most importantly it will let you know who drove by for you to follow up. You can not do this on any other tool on the market today.
2) The text audience is much larger than Twitter. Twitter is estimated to only receive 22 million unique visitors a month and some say it may be showing signs of declining. Growing at a insurmountable rate, compared to Twitter there are over 150 million people a month that are actively using mobile communication and text messaging.
3) 95% of messages are read by your subscribers within 15 minutes. Your message is being heard with text message marketing and you can be sure of that. It is almost impossible with Twitter to measure this. Tweets could go days without being seen, if at all. This will not increase your business when you need it most.
4 ) You can gain new subscribers right on the spot when your current clientele forwards your info to their friends. With text message marketing providing your customers a clear call to action is easier than it is with Twitter.
5) Proven to be easier to implement into your current forms of advertising, it more easily compliments what you are doing now. These forms of advertising are known to return about 1% on your distribution rate and conversion rate is even lower. Mobile marketing is easy to use and has approximately a 34% conversion rate.
6) For your clients, mobile marketing is more personal. By texting your keyword for your listing, your clients will receive special attention. It will also provide a non threatening way for people to get listing information. For lead generation there is nothing comparable.
7) You can get a card and that will be something your customers will keep and can immediately download into their contacts on their phone or their outlook database.
Using all the tools today will help your business succeed in today’s world. Building a database with potential buyers will provide a real relationship with them and just think how it will add to your listing presentations. Twitter is good but can not replace the true ability of text message marketing ROI and customer loyalty. And the best part is the cost effectiveness form of this promotion. You will be amazed. Go mobile now!! Contact us today.
http://www.izigg.com/melanie
